Semarang, 21 Oktober 2026
SEMARANG – The dry season brings hot weather to Semarang, and this can affect small businesses. Joko (51) is a food seller who has been running his business for five years. He sells fried chicken with rice, fresh juices, and different kinds of drinks. During the dry season, he notices that some products sell better than others.
Joko said that cold drinks are more popular when the weather is hot. Iced tea and Nutrisari are among the drinks that customers often buy. Some customers even come just to buy ice cubes. “Kalau lagi panas, es teh sama es Nutrisari lebih laris. Ada juga yang cuma beli es batu saja,”
However, the situation is different for his fried chicken business. Joko explained that the weather is very hot in the afternoon, so people may not want to go outside to buy food. Because of this, his stall is sometimes quieter during the day.
He also receives orders from online food delivery services, such as ShopeeFood. Some customers prefer ordering food online instead of coming directly to his stall. “Kalau siang di sini panas banget, jadi mungkin orang-orang malas keluar dan lebih memilih pesan makanan online,” he explained.
Although the hot weather brings some challenges, Joko can still sell cold drinks to customers who want something refreshing. Online orders also help him continue selling food when fewer customers come to his stall.
From Joko's experience, the dry season does not always bring the same effects to every product he sells. Cold drinks become more popular, while hot weather may make some customers choose online food delivery. This shows that small traders can experience both positive and negative effects during the dry season.
Najwa Luthfiah Rahman
30802400014
